Today’s current events read like a laundry list of misery and despair: wildfires, protests, riots, deep political divides and — lest you forgot — a...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
I Clean, You Clean: ‘Hygiene Theater’ Muddies Things
Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the...
‘Tis What Season Already?
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On...
For Petal It Forward Success, Consider Partnering with Suppliers
One secret to success for hosting a local Petal It Forward event on Oct. 21? Don’t be afraid to ask suppliers and industry vendors to partner up —...
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
How to Best Leverage Contract Labor
As the global pandemic changed the labor market and consumer behavior, contract labor has become an even more important issue for florists —...
USDA Grower Aid Application Deadline Approaches
Time is running out for floriculture growers affected by COVID to apply for the current round of USDA aid through the Coronavirus Food Assistance...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Petal It Forward’s Mission Especially Timely This Year
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new...
National Media Spotlights Floral Industry’s Competitive Advantage
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
Retail Florists Share Ideas to ‘Petal It Forward’ Safely
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...
White House Unveils Restored Rose Garden
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced...
Florists Promote ‘Back to School’ Flowers
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...