Despite significant challenges, the Society of American Florists recently helped secure an additional $500,000 in funding for the U.S. Department of...
In 2020, SAF Leveraged ‘Resiliency’ and ‘Innovative Spirit’ of Industry
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step...
Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year...
GSP Set to Expire Without Congressional Action
Unless Congress reaches a deal soon, the Generalized System of Preferences (GSP) program — which currently provides duty-free status to Ecuadorian...
Best Practices for Healthy Employees, Customers and Flowers
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell,...
5 Tips to Get More Sales from Your Email List This Holiday Season
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your...
2 Ways to Get Ready for a Successful Valentine’s Day
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend,...
Pantone’s 2021 Colors of the Year Reflect Worry, Hope
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes...
Industry Members Map Out Potential V-Day Supply Slowdowns
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
With 2020 Performance Reviews, Try a Little Tenderness
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm...
Fashion-Forward Book Puts Flowers Front and Center
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista...
3 Tips for Effective Year-End Employee Evaluations
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...