Unless Congress reaches a deal soon, the Generalized System of Preferences (GSP) program — which currently provides duty-free status to Ecuadorian...
Pantone’s 2021 Colors of the Year Reflect Worry, Hope
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
Fashion-Forward Book Puts Flowers Front and Center
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista...
With 2020 Performance Reviews, Try a Little Tenderness
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm...
3 Tips for Effective Year-End Employee Evaluations
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an...
D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
Industry Members Map Out Potential V-Day Supply Slowdowns
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments...
SAF-Endorsed Small Biz Relief Gains Traction
A bipartisan group of members of Congress on Dec. 1 released the framework for a $908 billion COVID emergency relief package — and it addresses many...
Reality Show Highlights Challenges, Joys of Operating a Flower Shop
A 31-year-old family-owned flower shop has a starring role in the latest season of “Small Business Revolution.” The series, sponsored by Deluxe and...
Remind Customers that Poinsettias Aren’t Poisonous
After a tough year, many people have chosen to embrace the holiday spirit by decorating their homes and businesses earlier than usual. As new stay...
D.C. Floral Designer Tills Soil with Weekly Paid Classes
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of...
Mother-Daughter Design Duo Decks White House Halls
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for...
Ahead of Valentine’s Day, Florists Express Tempered Optimism
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...