The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters,...
New England Florist Uses Containers to Add Value to Plants
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
Advocacy Series: 5 Questions about Minimum Wage
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Pantone’s 2021 Pick Offers ‘Resilience and Hope’
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021...
Learn How to Capitalize on the Houseplant Trend
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
On Tap for CAD: Research Funding, GSP, Minimum Wage and Ag Labor
As the Biden-Harris Administration moves forward with its legislative and regulatory agenda, the Society of American Florists is making sure...
Review Now to Plan for Future Holiday Success
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
Mass. Florist Turns Plants into Must-See IG
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Coming Soon: New Hub for Top-Tier Training, Peer Connection
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training...
4 Resources to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
SAF’s Grassroots Lobbying Event Goes Virtual
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
Obituary: Klazina Dobbe, 1952-2021
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben...