Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
George’s Flowers in Roanoke, Virginia, wrapped four delivery vehicles in marketing assets from the “That Flower Feeling” campaign. George’s Flowers...
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month. Editor’s Note: This article is part of a series...
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote...
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
Teachers who participated in the Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For...
Florists can wear a lot of hats — marketing maestro, sales driver, artistic lead and mentor, to name a few. It’s okay if social media master doesn’t...
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...