Prior to the COVID-19 pandemic, Christy Hulsey, ran a small, but bustling flower shop in Statesboro, Georgia. When the pandemic hit, sales of home...
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American...
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both...
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like...
[mom_video type='vimeo' id='769057337' width='900' height='506'] Practicing sustainable floristry doesn’t have to be time consuming, laborious or...
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Porcupines almost spoiled El Día de los Muertos for some celebrants who were depending on marigolds from Texas Specialty Cut Flowers. A group of the...
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
If you have independent contractors on your payroll, it soon might be easier for those workers to claim “employee” status — and the benefits, such...
Flower production and exports from Europe — and particularly the Netherlands — are expected to be significantly reduced this winter as flower...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...