Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
Five Minutes with SAF Chief Economist Charlie Hall on the Year-End Forecast
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
Boost Holiday Sales with the Holiday Planning Package
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
Streamline Holiday Marketing with SAF’s Social Media Calendar
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
Keep Profits on Track with Budgeting Basics
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
Leverage Black Friday, Small Business Saturday for Promo Ideas
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
Holiday Prep Series: Is Your Website a Sales Maker or Breaker?
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
2022 Midterm Election: What It Means to the Floral Industry
While some elections still remain undecided, the make-up of the next Congress is becoming more clear — along with the potential path forward for the...
Europe’s Energy Crisis Threatens Flower Production
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...
Rev Up Revenue with Non-Floral Merchandise
Prior to the COVID-19 pandemic, Christy Hulsey, ran a small, but bustling flower shop in Statesboro, Georgia. When the pandemic hit, sales of home...
The Knot Touts Benefits of Working with Florists
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Improve Mental-Well Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American...
Tips to Ensure Lovely Lilies
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both...
Right-Price Flowers to Alleviate Consumers’ Recession Jitters
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like...