Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers...
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when...
SAF and the American Floral Endowment (AFE) have joined the Million Pollinator Garden Challenge, a nationwide effort launched today, challenging the...
Professional Floral Communicators – International (PFCI) has gathered a star-studded panel to celebrate its anniversary. “Rise & Shine: 50 Years...
Have you visited safnow.org lately? If not, you’re missing out on valuable content and resources to give you a competitive edge.SAF President...
There’s a lot of attention heaped on graduates this time of year (and deservedly so), but let’s not forget those patient souls — teachers — who...
When the Tampa Bay Lightning made it to the Stanley Cup finals, Art Conforti, PFCI, immediately jumped on the hockey team’s achievement with a new...
Jacob McCall, AAF, AIFD, FSMD, director of design and marketing at The Elite Flower in Miami, is the United States representive in the...
This year’s Michigan Floral Association’s National Service Award honoree is Teleflora’s Jack Howard. He has been with Teleflora for 22 years of his...
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old...
Summer's a fine time to catch up on reading, but we're not talking about "Girl on the Train" or anything by E.L. James. If you want to earn big...
As a small business owner and the mother of four, Sarah Morrison has sufficient excuses to grab every minute of sleep that she possibly can....
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding...
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate...