A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that...
FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
Researchers to Floral Industry: Market Mother’s Day to ‘Big Floral Spenders’
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
Scotts Miracle-Gro Passes Tax Cut Benefits On To Employees
In response to passage of the Tax Cuts and Jobs Act in late December, the head of a Fortune 1000 company sent a staff-wide email announcing the...
To Generate APW Sales, Connecticut Florist Starts Early
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
SAF’s Petal It Forward Inspires Charity Event in Idaho
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in...
FNRI Receives Historic $1 Million in Funding
The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress...
V-Day Report: 1-800-Flowers.com Focuses on Tech, Flower Shop Network Sees Orders Increase
On Valentine’s Day, 1-800-Flowers.com focused energy on connecting with mobile shoppers and streamlining interactions with popular voice-enabled...
George Boulton: 1936-2018
A longtime industry member and former Society of American Florists volunteer leader died March 18 from complications of myelodysplastic syndrome,...
House Subcommittee Head Pays Visit to Hortica
An influential congressman spent about an hour last week visiting a floral industry business. Rep. Rodney Davis (R-Illinois-13), chairman of the...
Stories from Capitol Hill: SAF Members Meet, Greet and Educate Lawmakers
Congressman Bob Goodlatte (R-Virginia-6) does not represent Mike Mooney. In fact, Goodlatte, the chairman of the House Judiciary Committee,...
Industry Members Honor Legacy of Tom Butler, AAF, PFCI
For the third consecutive year, industry members from across the country gathered to honor and celebrate the life of the late Tom Butler, AAF, PFCI,...
Marketer of the Year Alumni: Award Boosts Confidence, Motivation, Reach
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired...