As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
As part of its continued support for military service members, their families and veterans, premier floral and gifting company FTD® (Nasdaq: FTD)...
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their...
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
Does your shop need financial help? Don't ignore problems or shake them off because you're more "creative" than "math-minded," warns Derrick Myers,...
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...
Rapunzel, Rapunzel, let up your golden hair. Flowers as hair accessories have grown increasingly popular, thanks to high-profile plugs including...
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...