Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Flowers (and Beyoncé) Land Coveted Cover of Vogue’s September Issue
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine...
Minnesota Grower Reduces Turnover With New Hiring System
For growers, finding — and keeping —quality workers is a tough hurdle. At Len Busch Roses in Plymouth, Minnesota, labor has become a challenge in...
Get Your Petal It Forward Event Listed
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a...
‘Today Show’ Tells Fans: ‘A Simple Bouquet Can Help Kick Start Your Day’
Fans of the “The Today Show” recently got a flower-friendly reminder in their inboxes. In an email titled “The secret to waking up in a good mood,”...
Washington Post Highlights Challenges and Potential of Floral Industry Workforce
A major national newspaper recently highlighted the challenge of engaging younger professionals in horticulture fields — and the potential rewards...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
AAF to Induct Four Honorees in Palm Springs
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
In Economic Survey, SAF Members Paint a Cautiously Optimistic Picture
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’...
In B2B, Florists Work with Younger Clients, Smaller Teams and Faster Turnarounds
What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran...
PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
How to Lock Down Web Sales
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web...
Want to Hold Holiday Stress at Bay? Start Your Christmas Planning Early
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year....
Esteemed Educator Ardith Beveridge To Retire
One of the industry’s most beloved designers and educators, Ardith Beveridge, AAF, AIFD, PFCI, CAFA, MSF, the 2012 winner of the Society of American...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...