Floral industry professionals have seen a flurry of recent headlines related to state and national COVID-19 rules as President Trump reaffirmed his...
SAF Survey Shows Domestic Growers Reeling Amidst COVID-19
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers,...
Financial Pro Talks Cash Flow, Labor — and Mother’s Day
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
‘The Shape of Our Recovery Depends Entirely on COVID-19’
The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a...
SAF Gives Primer on Federal Business Loans
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on...
Florists Launch Creative Revenue Boosters During COVID-19
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids.[divide margin_bottom="10"] Online flower...
3 Tips for Talking to Your Team Amidst COVID-19
During a recent webinar human resource consultant Glenna Hecht of Humanist Consulting based in Dallas, Texas, shared these tips for leading your...
Business Survival Requires Cutting Labor Costs
For the best chance of weathering the coronavirus crisis, you must drastically reduce your labor costs — and you must act now, said floral financial...
Tactics to Recover and Rebuild Wedding Work
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak...
COVID Stimulus Primer: Understanding the Relief Packages
[gap height="10"]A $2 trillion COVID stimulus package is now law—and it includes targeted relief for small businesses, and specific mention of...
SAF Creates COVID-19 Hub for Floral Industry Updates
The Society of American Florists has created a robust suite of online resources to support the floral industry through the COVID-19 crisis....
Floral Industry Expected to Benefit from Third COVID Relief Package
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
SAF Advocates for Continuation of Safe Floral Delivery
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
Senate Passes COVID Relief Bill; H2A Visas from Mexico Halted
The Society of American Florists is closely monitoring the evolving government response to COVID-19 and its effect on the floral industry —...