Staci Bryant of Expressions Unlimited in Greenville, South Carolina, died Oct. 16 while passing out flowers for Petal It Forward. Staci Bryant, a...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Maryland florist and past SAF Retail Council member Paul Raimondi Jr. died Oct. 16. The third-generation owner of one of Maryland’s largest florists...
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Should retailers tap into the emotions and passions of the upcoming election? For two florists, the answer to that question came from having...
As florists around the country begin to prepare for Thanksgiving pre-orders, there’s another celebration on the calendar that’s growing in...
Hurrican Milton damaged about 40 acres of shade cloth at Albin Hagstrom & Son in Pierson Florida. At Albin Hagstrom & Son Inc. in Pierson,...
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of...
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...