Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You’re not alone. After watching Thanksgiving sales decline for several years (a com... Read more
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention... Read more
Floral industry members looking for a way to find motivated staff members and “try out” prospective long-term employees have a new resource available to them: an internship program that will... Read more
Social media is an enticing tool to court brides-to-be. (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousa... Read more
The idea that lots (and lots) of people weigh in on a bride and groom’s wedding decisions isn’t new — but would you ever encourage a couple to actively solicit the opinion of friends, family... Read more
Many SAF members can attest that a little press goes a long way. With little to no costs, you can spread your name, boost your credibility, highlight your community involvement, trumpet your... Read more
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families and their employees the best deal possible... Read more
On March 23, 2010, President Barack Obama signed the Patient Protection and Affordable Care Act into law. The Affordable Care Act (ACA) aims to expand health insurance coverage to an estima... Read more