If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already familiar with your brand, people who visited y... Read more
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day long. One way — perhaps the best way — fo... Read more
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your sales staff has time to catch up. Or, Mr.... Read more
Tackle the most intimidating jobs with a dependable Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500 SAF Member Benefit Discount is stackable wi... Read more
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to the Society of American Florists’ public r... Read more
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently pulled out all the stops to combat some les... Read more
History and Legend of the Poinsettia Joel Robert Poinsett, who was an amateur botanist and the first ambassador to Mexico, first introduced poinsettias to the United States in 1825. He intro... Read more
Everyone loves a winner. This month’s issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral industry’s highest honor, the Floriculture H... Read more
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You’re not alone. After watching Thanksgiving sales decline for several years (a com... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.