The Retailers Council represents the needs of the retailer industry segment within the Society of American Florists.
If you would like to receive contact information for a particular Council member, please reach out to SAF staff on LiveChat.
The year noted after each individuals name indicates when their term on the Council expires.

Nicole Palazzo, AAF (2027)
Board Liaison & Chairperson
City Line Florist
Trumbull, CT

Cameron Pappas, AAF (2028)
Board Liaison
Norton’s Florist
Birmingham, AL

Erin Bruno, AAF (2029)
Board Liaison
McNamara Florist
Indianapolis, IN

Russ Griffin (2027)
Griffin’s Flowers
Columbus, OH

Michelle Jones (2027)
Flowers by Michelle
Las Vegas, NV

Christine Guenther, AAF, PFCI, CFD (2027)
Wildflower
Annapolis & Baltimore, MD

Monty Pereira, AAF (2028)
Watanabe Floral, Inc
Honolulu, HI

Ellie LaFever, PFCI (2028)
Flower Clique
Niceville, FL

Tricia Upshaw, AIFD, AMF (2028)
Shirley’s Flowers
Rogers, AR

Taylor Ferry (2029)
Robertson’s Flowers & Events
Philadelphia, PA

Eileen Weber, AAF, PFCI (2029)
Lake Forest Flowers
Lake Forest, IL

Michael Goldman (2029)
Dottie’s Flowers & Plants
Reseda, CA
Staff Liaison
Kate Delaney, AAF,
Director, Education
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
703-838-5210


