PFCI Membership Directory — Search by Expertise

The Floral Industry’s Speakers Bureau

Professional Floral Communicators – International is a network of professional floral business educators certified by SAF.

PFCI is the service mark of the floral industry’s finest floral educators. Each member of the organization has proven, through their education and experience, their ability to speak authoritatively about topics pertinent to the floral industry. Here is a list of PFCI Members’ Fields of Expertise.

Care & Handling

Color

Holidays

Marketing

Merchandising & Display

Money-Making Tips & Techniques

Permanent Botanicals

Principles & Elements of Design

Shop Management

Sympathy

Technology

Trends

Weddings

Miscellaneous

Care & Handling

  • Susan Ayala
  • Richard Berry
  • Ardith E. Beveridge
  • Ted Bruehl
  • Theresa Colucci
  • Ruben Consa
  • Lesleighan Cravens
  • Christopher Drummond
  • Timothy Farrell
  • Frank Feysa
  • Lisa Greene
  • Bill Hattel
  • Adam Havrilla
  • Michelle Headrick
  • Mary Linda Horn
  • John Hosek
  • Kathy Jones
  • David Kesler
  • Leanne Kesler
  • Arliss Krieger
  • Vonda LaFever
  • William “Bill” Doran LaFever
  • Louisa Lam
  • Neville MacKay
  • Klair McDermott
  • Carolyn Minutillo
  • Kenneth Norman
  • Julie Poeltler
  • Phillip M. Rulloda
  • W. Kurt Schroeder
  • Joey Schwanke
  • Rocio Silva
  • Nelson C. Simpson
  • Lynne Tischler
  • Kathi Thomas
  • Renee Tucci
  • Alice Waterous
  • Robert Williams

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Color

  • Susan Ayala
  • Richard Berry
  • Sylvia Bird
  • Tom Bowling
  • Dennis “Lee” Burcher
  • Carol Caggiano
  • Ruben Consa
  • Lesleighan Cravens
  • Roger Dennis
  • Walter B. Fedyshyn
  • Frank Feysa
  • Shawn Michael Foley
  • Denise Gehrke
  • Robert L. Gordon
  • Lisa Greene
  • Adam Havrilla
  • John Hosek
  • Kathy Jones
  • Leanne Kesler
  • Julia YoungJu Kim
  • Damien Koh
  • Kristine Kratt
  • Louisa Lam
  • Klair McDermott
  • Carolyn Minutillo
  • Kenneth Norman
  • Chris Norwood
  • Julie Poeltler
  • Rocky Pollitz
  • Debra Prinzing
  • Ian Prosser
  • Damon Samuel
  • Sandy Schroeck
  • J M.H. Schwanke
  • Nelson C. Simpson
  • Michael J. Skaff
  • Lynne Tischler
  • Alice Waterous
  • Donald Yim

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Holidays

  • Marie N. Ackerman
  • Cindy Anderson
  • Susan Ayala
  • LaVon T. Bankhead
  • Richard Berry
  • David Boulton
  • Maggie Binet
  • Tom Bowling
  • Frank R. Brice
  • Theresa Colucci
  • Jeffrey D. Corbin
  • Lesleighan Cravens
  • James M. DelPrince
  • Roger Dennis
  • Christopher Drummond
  • Timothy Farrell
  • Walter B. Fedyshyn
  • Frank Feysa
  • Shawn Michael Foley
  • Denise Gehrke
  • Lisa Greene
  • Marlin Hargrove
  • Bill Hattel
  • Tony L. Huffman
  • Alex Jackson
  • Kathy Jones
  • Julia YoungJu Kim
  • Suzie Kostick
  • Vonda LaFever
  • Louisa Lam
  • Shirley Lyons
  • Neville MacKay
  • Joyce Mason-Monheim
  • Klair McDermott
  • Sharon McGukin
  • Lynn Lary McLean
  • Paul Miller
  • Carolyn Minutillo
  • Kenneth Norman
  • Chris Norwood
  • Darla Pawlak
  • Jerome Raska
  • Sherry Reinking
  • Damon Samuel
  • Richard V. Seaboldt
  • Sandy Schroeck
  • Rocio Silva
  • Nelson C. Simpson
  • Renato Sogueco
  • Anthony Swick
  • Lynne Tischler
  • Gary Tharnish
  • Brian Vetter
  • Margie Gail Vetter
  • Alice Waterous
  • Robert Williams
  • Randy Wooten
  • Robbin Yelverton
  • Donald Yim

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Marketing

  • Maggie Binet
  • Arthur Conforti
  • Ruben Consa
  • Jeffrey D. Corbin
  • Kasey Cronquist
  • Lesleighan Cravens
  • Christopher Drummond
  • Frank Feysa
  • Dan Fisher
  • Shawn Michael Foley
  • Robert L. Gordon
  • Bill Hattel
  • Adam Havrilla
  • Michelle Headrick
  • David Kesler
  • Kristine Kratt
  • Vonda LaFever
  • William “Bill” Doran LaFever
  • Shirley Lyons
  • Neville MacKay
  • Klair McDermott
  • Tony Medlock
  • Richard L. Milteer
  • Derrick Myers
  • Sylvia Nichols
  • Chris Norwood
  • Ryan O’Neil
  • Alan Parkhurst
  • Debra Prinzing
  • Sherry Reinking
  • Sandy Schroeck
  • W. Kurt Schroeder
  • Pam Smith
  • Renato Sogueco
  • Tina Stoecker
  • Anthony Swick
  • Gary Tharnish
  • Lynne Tischler
  • Renee Tucci
  • Margie Gail Vetter
  • Alice Waterous
  • Lisa Weddel
  • Brian Wheat
  • Susan Wilke
  • Julie Wilkinson
  • Robert Williams
  • Randy Wooten
  • Donald Yim

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Merchandising & Display

  • Cindy Anderson
  • Susan Ayala
  • Richard Berry
  • Maggie Binet
  • Frank R. Brice
  • Lesleighan Cravens
  • Robert De Bellis
  • Deborah De La Flor
  • Christopher Drummond
  • Mark Erickson
  • Walter B. Fedyshyn
  • Frank Feysa
  • Dan Fisher
  • Denise Gehrke
  • William Graham
  • Lisa Greene
  • Marlin Hargrove
  • Bill Hattel
  • Adam Havrilla
  • Kathy Jones
  • David Kesler
  • Leanne Kesler
  • Julia YoungJu Kim
  • Damien Koh
  • Suzie Kostick
  • Kristine Kratt
  • Vonda LaFever
  • Louisa Lam
  • Neville MacKay
  • Joyce Mason-Monheim
  • Klair McDermott
  • Paul Miller
  • Richard L. Milteer
  • Carolyn Minutillo
  • Kenneth Norman
  • Chris Norwood
  • Ryan O’Neil
  • Alan K. Parkhurst
  • Julie Poeltler
  • Damon Samuel
  • David Shover
  • Rocio Silva
  • Nelson C. Simpson
  • Michael J. Skaff
  • Gary Tharnish
  • Lynne Tischler
  • Brian Vetter
  • Alice Waterous
  • Susan Wilke
  • Julie Wilkinson
  • Donald Yim

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Money-Making Tips & Techniques

  • Cindy Anderson
  • Jenny Behlings
  • Richard Berry
  • Ruben Consa
  • Jeffrey D. Corbin
  • Christopher Drummond
  • Timothy Farrell
  • Dan Fisher
  • Lisa Greene
  • Shawn Michael Foley
  • Adam Havrilla
  • Michelle Headrick
  • Mary Linda Horn
  • John Hosek
  • Alex Jackson
  • David Kesler
  • John Klingel
  • Arliss Krieger
  • Vonda LaFever
  • William “Bill” Doran LaFever
  • Louisa Lam
  • Denise Lee
  • Shirley Lyons
  • Neville MacKay
  • Klair McDermott
  • Paul Miller
  • Carolyn Minutillo
  • L. Lynne Moss
  • Derrick Myers
  • Sylvia Nichols
  • Ryan O’Neil
  • Alan K. Parkhurst (pricing seminars)
  • Jerome Raska
  • Sandy Schroeck
  • J M.H. Schwanke
  • Joey Schwanke
  • Frankie Shelton
  • Nelson C. Simpson
  • Renato Sogueco
  • Tina M. Stoecker
  • Anthony Swick
  • Gary Tharnish
  • Lynne Tischler
  • Brian Vetter
  • Alice Waterous
  • Susan Wilke
  • Randy Wooten
  • Donald Yim

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Permanent Botanicals

  • Cindy Anderson
  • Susan Ayala
  • Ardith E. Beveridge
  • Maggie Binet
  • Ruben Consa
  • Lesleighan Cravens
  • Walter B. Fedyshyn
  • Denise Gehrke
  • Bill Hattel
  • Adam Havrilla
  • John Hosek
  • Alex Jackson
  • Kathy Jones
  • Damien Koh
  • Kristine Kratt
  • Louisa Lam
  • Carolyn Minutillo
  • Chris Norwood
  • Damon Samuel
  • Sandy Schroeck
  • Nelson C. Simpson
  • Gary Tharnish
  • Lynne Tischler
  • Brian Vetter
  • Alice Waterous
  • Lisa Weddel
  • Donald Yim

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Principles & Elements of Design

  • Marie N. Ackerman
  • Richard Berry
  • Ardith E. Beveridge
  • Maggie Binet
  • Sylvia Bird
  • Janet Black
  • David Boulton
  • Tom Bowling
  • Ted Bruehl
  • Dennis “Lee” Burcher
  • Vincenzo Butera
  • Carol Caggiano
  • Ruben Consa
  • Lesleighan Cravens
  • Heather de Kok
  • Deborah De La Flor
  • James M. DelPrince
  • Roger Dennis
  • Michael Derouin
  • Mark Erickson
  • Timothy Farrell
  • Frank Feysa
  • Shawn Michael Foley
  • Angela Freeman
  • Denise Gehrke
  • William Graham
  • Lisa Greene
  • Bill Hattel
  • Adam Havrilla
  • Michelle Headrick
  • Alex Jackson
  • Leanne Kesler
  • John Klingel
  • Kristine Kratt
  • Julia YoungJu Kim
  • Damien Koh
  • Louisa Lam
  • Denise Lee
  • Mandy Majerik
  • Joyce Mason-Monheim
  • Klair McDermott
  • Richard L. Milteer
  • Carolyn Minutillo
  • Kenneth Norman
  • Chris Norwood
  • Alan Parkhurst
  • Julie Poeltler
  • Debra Prinzing
  • Ian Prosser
  • Phillip M. Rulloda
  • Damon Samuel
  • William Schaffer
  • Sandy Schroeck
  • Frankie Shelton
  • Rocio Silva
  • David Shover
  • Nelson C. Simpson
  • Gary Tharnish
  • Lynne Tischler
  • Renee Tucci
  • Alice Waterous
  • Lisa Weddel
  • Robbin Yelverton
  • Donald Yim

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Shop Management

  • LaVon T. Bankhead (employee relations)
  • Jenny Behlings
  • Richard Berry
  • David Boulton
  • Theresa Colucci
  • Arthur Conforti
  • Ruben Consa
  • Lesleighan Cravens
  • Heather de Kok
  • Deborah De La Flor
  • Christopher Drummond
  • Angela Freeman
  • Lisa Greene
  • Bill Hattel
  • Adam Havrilla
  • Alex Jackson
  • David Kesler
  • Julia YoungJu Kim
  • Arliss Krieger
  • Vonda LaFever
  • Louisa Lam
  • Shirley Lyons
  • Klair McDermott
  • Tony Medlock
  • Carolyn Minutillo
  • Derrick Myers
  • Chris Norwood
  • Ryan O’Neil
  • Ian Prosser
  • W. Kurt Schroeder (business)
  • Rocio Silva
  • Renato Sogueco
  • Tina M. Stoecker
  • Anthony Swick
  • Gary Tharnish
  • Kathi Thomas
  • Lynne Tischler
  • Renee Tucci
  • Margie Gail Vetter
  • Alice Waterous
  • Brian Wheat

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Sympathy

  • Susan Ayala
  • Richard Berry
  • David Boulton
  • Ted Bruehl
  • Jeffrey D. Corbin
  • Lesleighan Cravens
  • Mark Erickson
  • Frank Feysa
  • Denise Gehrke
  • William Graham
  • Lisa Greene
  • Bill Hattel
  • John Hosek
  • Alex Jackson
  • Julia YoungJu Kim
  • Damien Koh
  • Vonda LaFever
  • Louisa Lam
  • Shirley Lyons (business development & style)
  • Neville MacKay
  • Klair McDermott
  • Carolyn Minutillo
  • L. Lynne Moss
  • Kenneth Norman
  • Chris Norwood
  • Jerome Raska
  • Damon Samuel
  • Julia Marie P Schmitt
  • Sandy Schroeck
  • J M.H. Schwanke
  • Richard V. Seaboldt
  • Rocio Silva
  • Nelson C. Simpson
  • Gary Tharnish
  • Lynne Tischler
  • Renee Tucci
  • Alice Waterous
  • Brian Wheat
  • Robert Williams
  • Randy Wooten

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Technology

  • David Boulton
  • Arthur Conforti
  • Ruben Consa
  • Lesleighan Cravens
  • Christopher Drummond
  • Shawn Michael Foley
  • David Kesler
  • Julia YoungJu Kim
  • William “Bill” Doran LaFever
  • Shirley Lyons
  • Klair McDermott
  • Ryan O’Neil
  • Renato Sogueco
  • Gary Tharnish
  • Donald Yim

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Trends

  • Richard Berry
  • Theresa Colucci
  • Ruben Consa
  • Lesleighan Cravens
  • Frank Feysa
  • Dan Fisher
  • Shawn Michael Foley
  • Denise Gehrke
  • Bill Hattel
  • Adam Havrilla
  • Michelle Headrick
  • David Kesler
  • Leanne Kesler
  • Julia YoungJu Kim
  • Kristine Kratt
  • Louisa Lam
  • Neville MacKay
  • Klair McDermott
  • Chris Norwood
  • Ryan O’Neil
  • Sandy Schroeck
  • Nelson C. Simpson
  • Renato Sogueco
  • Anthony Swick
  • Gary Tharnish
  • Lynne Tischler
  • Renee Tucci
  • Donald Yim

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Weddings

  • Marie N. Ackerman
  • Cindy Anderson
  • Susan Ayala
  • LaVon T. Bankhead
  • Ardith E. Beveridge
  • Maggie Binet
  • Frank R. Brice
  • Ted Bruehl
  • Vincenzo Butera
  • Carol Caggiano
  • Arthur Conforti
  • Theresa Colucci
  • Lesleighan Cravens
  • Deborah De La Flor
  • Frank Feysa
  • Dan Fisher
  • Shawn Michael Foley
  • Denise Gehrke
  • William Graham
  • Lisa Greene
  • Marlin Hargrove
  • Bill Hattel
  • Adam Havrilla
  • Michelle Headrick
  • Mary Linda Horn
  • John Hosek
  • Alex Jackson
  • Kathy Jones
  • Leanne Kesler
  • Julia YoungJu Kim
  • John Klingel
  • Damien Koh
  • Suzie Kostick
  • Kristine Kratt
  • Louisa Lam
  • Neville MacKay
  • Mandy Majerik
  • Klair McDermott
  • Sharon McGukin
  • Lynn Lary McLean
  • Carolyn Minutillo
  • L. Lynne Moss
  • Chris Norwood
  • Ryan O’Neil
  • Rocky Pollitz
  • Debra Prinzing
  • Ian Prosser
  • Sherry Reinking
  • Damon Samuel
  • J M.H. Schwanke
  • Richard V. Seaboldt
  • Sandy Schroeck
  • Frankie Shelton
  • David Shover
  • Rocio Silva
  • Nelson C. Simpson
  • Tina M. Stoecker
  • Anthony Swick
  • Gary Tharnish
  • Kathi Thomas
  • Lynne Tischler
  • Renee Tucci
  • Alice Waterous
  • Lisa Weddel
  • Robert Williams
  • Robbin Yelverton
  • Donald Yim

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Miscellaneous

  • Jenny Behlings (small town business)
  • Maggie Binet (corporate design, and customer and client service)
  • Ted Bruehl (design for photography)
  • Art Conforti (service)
  • Lesleighan Cravens (financial)
  • Kasey Cronquist (buying local)
  • Robert De Bellis (mass markets/supermarkets)
  • Deborah De La Flor (body flowers)
  • James M. DelPrince (historical)
  • Christopher Drummond (financial)
  • Dan Fisher (prom)
  • Shawn Michael Foley (body art/body flowers)
  • Denise Gehrke (every day design and corporate events)
  • Michelle Headrick (Prom/Homecoming Designs; Floral Jewelry)
  • Tony L. Huffman (interior design)
  • Kathy Jones (tropical design)
  • David Kesler (floral photography/videography)
  • Julia YoungJu Kim (Interior Design/Hotels)
  • Louisa Lam (Education/Demonstration/Lecturer)
  • William “Bill” Doran LaFever (distribution)
  • Derrick Myers (Finance, Business, Staffing, Tax)
  • Ryan O’Neil (Finance, Event Management)
  • Alan K. Parkhurst (mass merchandising)
  • Debra Prinzing (Flower farming/ gardening, cut flower growing, landscape design)
  • Phillip M. Rulloda (tropical & euro style design)
  • Damon Samuel (interior design)
  • Julia Marie P Schmitt (European Design, Emotional Values of Flowers, Story Telling with flowers)
  • Pam Smith (supermarkets)
  • Renato Sogueco (finance, demographic research, consumer tracking studies)
  • Lynne Tischler (container gardens)
  • Renee Tucci (Creating educational curriculum)
  • Brian Vetter (customer service, education)
  • Brian Wheat (fresh plants)
  • Julie Wilkinson (packaging, personal style/communication/commentating)
  • Robert Williams (strategic business/marketing planning and execution)
  • Donald Yim (Social media and photography)

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2019 © Society of American Florists

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