Looking to generate repeat business, learn from your customers or evaluate a new technology? Try these questions on Aster, the Society of American Florists’ AI business assistant, for practical guidance tailored to your business. 

• How can I encourage customers who bought flowers earlier this year to order again for the holidays? 

• What are effective ways to get useful feedback from customers? 

• How do I decide whether a new technology is worth the investment? 

Your business questions deserve answers that understand the floral industry. Available exclusively to SAF members, Aster draws only on SAF’s expert content to help you grow sales, build customer relationships and support your team — with guidance rooted in the realities of your business.