Looking for ways to communicate value, improve your online presence and make smarter business decisions? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business: 

• How can I answer customers who ask, “Why are your flowers so expensive?” without sounding defensive? 

• What are good FAQ questions to post on my Google Business Profile if no customers are asking yet?  

• When should I charge for wedding sample designs instead of offering them for free?  

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re navigating customer conversations, refining your marketing strategy or making decisions about pricing and policies, Aster delivers answers grounded in the floral industry’s best practices — not generic recommendations pulled from across the internet.