Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create professional-looking content that captures customers’ attention.  

As consumers increasingly turn to video before making purchasing decisions, florists who embrace AI-powered tools can expand their reach without breaking the bank. In fact, “more than 90% of consumers say video helps them make purchasing decisions,” according to research highlighted by Art Conforti, PFCI, in the May/June issue of Floral Management. 

Conforti writes that AI-powered editing tools have dramatically lowered the barrier to entry for video marketing, even for small businesses with limited budgets or technical expertise. From turning still images into animated clips to automatically generating captions, voiceovers and SEO-friendly social posts, AI can help florists produce polished video content in minutes instead of hours. 

“Short-form formats like YouTube Shorts and Instagram Reels are especially important as attention spans continue to shrink,” writes Conforti. He encourages florists to think beyond social media by exploring streaming television advertising through connected TV platforms like Hulu, Roku and Amazon Fire TV, which allow businesses to target households within specific ZIP codes.  

Read “Your Next Customer Is Watching” in the May/June issue of Floral Management to learn how to repurpose one video across multiple platforms, use AI-powered tools to simplify editing, and build stronger visibility in your local market through strategic video advertising. 

Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.