If you’re only waiting for the phone to ring, you’re missing out on sales.
“Outbound marketing calls are one of the smartest, lowest-cost ways to fill your order board, boost pre-orders, and build lasting customer relationships,” writes Tim Huckabee, founder of The Profitable Florist, in the September/October issue of Floral Management.
In this month’s Flower Sale or Fail? column, Huckabee explains how simple reminder and follow-up calls can lock in early holiday orders, reconnect with past buyers, and turn recipients into loyal customers. With just a phone, a plan, and a little courage, florists can transform casual conversations into serious revenue — no hard selling required. (Click here to access a free phone script to guide your staff through reminder calls.)
Read “Calls That Convert” in the September/October issue of Floral Management to learn practical tips, sample scripts, and strategies for making outbound calls a profitable part of your daily routine.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
