Newsroom and Media Center

Welcome to the Society of American Florists (SAF) Media Center! Here, journalists, media professionals, and our partners can find comprehensive resources to help report on the vibrant world of flowers. From the latest press releases to detailed media kits and high-resolution images, our media center is designed to provide you with essential information and insights about the floral industry. Explore our resources to uncover stories of innovation, sustainability, and beauty within the floral community. For media inquiries, please refer to our contact information available on this page.

SAF is the only national trade association that represents all segments of the U.S. floral industry. Our more than 2,500 members are the industry’s top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry in Washington, D.C. Read more.

Our Mission: To connect and cultivate a thriving floral community

Our Vision: The power of flowers in every life.