Live and On-Demand Events

Panel Discussion: The Proposal for a U.S. Floral Board


Tuesday, November 16 | 3:00 p.m. ET
The floral industry saw increased demand for cut flowers and foliage during the pandemic. How does the industry keep that momentum? A group of industry leaders will discuss this during the Panel Discussion: The Proposal for a U.S. Floral Board.

Website Content is King


Learn how to develop a homepage strategy with special offers and updated product listings.

Capitalizing on Today’s Floral Consumer


Want to learn more about what consumers bought for Mother’s Day – and what their future flower buying plans are? SAF will break down the full results of the IPSOS survey – and how the industry can capitalize on those results.

The State of Fresh Product Supply


Hear from a panel of leading growers, wholesalers and retailers on questions like: Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Now that events are coming back, how will I meet the specialty product demands of my clients?

Negative Publicity Update

An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists say, and set their small businesses apart from online retailers and big box stores. Those back-to-the-basic methods are driving sales, increasing foot traffic, and harnessing the shop local movement this holiday season as consumers eagerly return to in-person shopping.


Each year, SAF recognizes the floral community’s best and brightest with a wide range of honors that acknowledge hard work and dedication to the industry. Have you or a peer made notable contributions to the floral industry? Let us know by applying or nominating someone for SAF’s 2022 awards! Awards will be presented and celebrated during the Stars of the Industry Awards Dinner at SAF’s Annual Convention in September.

Applications and Nominations are due by March 1, 2022.

Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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