Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has brought it continued success for the past eight years.
Raya Ward of Nielsen’s Florist and Garden Shop in Darien, Connecticut, shares in this video how their app-based loyalty program, which won the Society of American Florists’ 2016 Marketer of the Year contest, continues to help the shop build a strong customer base.
The contest is accepting submissions for original and successful marketing campaigns by a floral business in any segment of the industry until May 30. The winner receives a $5,000 cash prize from Design Master, a division of Smithers-Oasis, a cover story in Floral Management magazine and free registration to SAF Miami 2024. See details on entering here.
Amanda Jedlinsky is the senior director of communications for the Society of American Florists.
