Understanding how to effectively communicate with AI can produce better results.
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the second in a series appearing in SAF NOW about using AI. Read the first article in the series about keeping data secure here.
Artificial intelligence has become an integral part of our lives, offering a multitude of benefits from smarter search engines to advanced personal assistants. As we increasingly interact with AI, it’s essential to understand how to communicate effectively to get the best results. Here are some best practices that will help you better leverage the power of AI.
Understand the Basics of AI Interaction
AI models like ChatGPT or Jasper process the data they receive based on their programming and training. When you give it a prompt, the AI model generates a response based on patterns and information it has learned during its training. The more specific and clear your prompts, the better the AI’s responses will likely be.
Clarity is Key
AI models operate best when the instructions given are clear and explicit. Avoid ambiguous language and aim for precise, straightforward prompts. This reduces the chances of misunderstanding and increases the likelihood of an accurate response. For example, you might prompt the AI: “List 10 marketing ideas for Day of the Dead promotions. Instead of using the word ‘death’ use the word ‘celebration’ in the copy you create. Include a timeline leading up to the day.”
Context Matters
While AI models have been trained on diverse data, they don’t possess human-like understanding or context. Therefore, providing necessary context within your prompts will help guide the AI towards generating a more relevant response. For example, if your business is celebrating its 75th anniversary and you’re asking the AI to help write a blog post, you might tell the AI: “Please create an SEO optimized blog post announcing 75th anniversary.” Provide the AI with the history of the business and information about what your business does. Include relevant links and images. Pro tip: Add your voice description or brand voice details to get responses that sound like you.
Experiment with Prompts
Don’t be afraid to experiment with different prompts. If you’re not getting the results you want, try rephrasing your question or request. Sometimes, slightly tweaking the wording can lead to significantly different outcomes.
Use Conversational Tone
Although AI doesn’t understand language in the same way humans do, using a conversational tone can often lead to better results. This is because many AI models have been trained on conversational text, making them more adept at handling such prompts.
Limit Sensitive Information
While many AI platforms have strong data protection policies, it’s generally a good practice to avoid sharing sensitive or personal information in your prompts. This helps ensure your privacy and keeps your data secure.
Understand AI Capabilities and Limitations
AI has made significant strides, but it’s not perfect. Understanding what AI can and can’t do will help you set realistic expectations and use the technology more effectively. (AI is NOT a search engine!)
Stay Informed About AI Developments
The world of AI is rapidly evolving. By staying updated on the latest advancements and updates, you’ll be able to make the most of these technologies as they continue to grow and improve.
Patience and Persistence
AI isn’t always going to get it right the first time. Be patient, persistent, and willing to iterate on your prompts. Over time, you’ll get a better sense of how to communicate effectively with AI.
Feedback is Crucial
Many AI platforms have feedback mechanisms in place. If a response isn’t helpful or accurate, providing feedback helps improve the system for future interactions.
Nicole Donnelly is the founder of AI Smart Marketing, which specializes in various services including AI smart marketing strategy, implementation, website design and build, social media, and AI training.
