COVID-19 Webinar Series: Social Media Strategies for Florists

Presenters: Carly Anechiarico, Blossom Flower Shops, Yonkers, NY, Jackie Levine, Central Square Florist, Boston, MA, and Nicole Palazzo, City Line Florist, Trumbull, CT

As government restrictions keep Americans apart, social media is helping many Americans stay connected. How can florists adapt their strategies to the crisis and use the platform to meet their individual goals — whether that’s driving revenue or staying top-of-mind in their communities? Join Carly Anechiarico of Blossom Flower Shops in Yonkers, New York, Jackie Levine of Central Square Florist in Boston, and Nicole Palazzo of City Line Florist in Trumbull, Connecticut, for a targeted discussion about tactics, strategy, techniques and tools. The session will include examples and inspiration for new content and will cover ideas and perspectives from businesses in different stages of operational capabilities — from those that are temporarily closed to those that can still provide delivery and curb-side pick-up services to customers.