Roadmap for Profitable Delivery

Presenter: Paul Goodman, MBA, CPA, PFCI

Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes you competitive with online companies. It’s also a complicated area that can quickly go from a profitable service to a money-losing proposition.

Just in time for the busy fall and winter season, join veteran floral industry accountant and Floral Management contributor Paul Goodman, MBA, CPA, PFCI, for a 20-minute primer on how to ensure you are actually making money on deliveries while delivering top service to your customers. The info-packed session includes an additional 10 minutes Q&A time with Goodman.”