COVID-19 Webinar Series: Recovering and Rebuilding Wedding & Event Work

Presenters: Kate Delaney, AAF, SAF Director of Career Development, former general manager, Matlack Florist, West Chester, PA, Cheryl Denham, AAF, AzMF, Owner, Lux Florist/Arizona Family Florist, Phoenix, AZ, Cynthia Linzy, Manager, Lux Florist/Arizona Family Florist, Phoenix, AZ, and Zoë Gallina, AAF, Creative Director, Botanica International Design Studio, Tampa, FL

With forced cancellations and limits on crowd size, the COVID-19 crisis has hurt florists’ event and wedding business especially hard. Join experienced floral professionals for a discussion on how to navigate the potentially overwhelming tasks of handling cancellations and re-bookings in a strategic way that prioritizes both the financial needs of your business and those important client relationships. The session will include tips on how to continue to market to new wedding couples – and why it’s critical to do so – along with ideas on how to reach out more effectively to all clients and your team.