Home » Review Notes, Employee Feedback for Future Holiday Success
Review Notes, Employee Feedback for Future Holiday Success

Feedback flow chart concept written with red pen on paper.

Congratulations, you survived Valentine’s Day! Hopefully you took time to savor some solitude (and maybe some of that V-Day chocolate or a bottle of vino). But don’t rest on your laurels too long, because there’s more high-volume events coming down the pipeline, including prom and Mother’s Day.

Set yourself up for success later this spring (and in February 2020) by holding a post Valentine’s Day debriefing, where you and your staff review how the holiday went.

A few particular questions to ask:

  • Were there a lot of unsold arrangements left in the cooler?
  • What price point(s) were the most popular?
  • Did sales people pitch pre-made products — or were designers inundated with special orders?
  • How was the staffing level? Was the workload busy, but manageable? Or were workers overwhelmed — or bored?
  • Were deliveries bunched up on February 14 or spread out amongst Monday, Tuesday and Wednesday?
  • What add-ons were especially popular this year?
  • What incentives were most effective in generating early orders?
  • What freelance helpers meshed well with the team? Showed a knack for sales, customer service or design?
  • What day(s) and hour(s) were the busiest?
  • What was the general attitude of the store?
  • Any common comments from customers?

Review this information as soon as possible, while it’s still fresh in everyone’s mind. Consider discussing over a catered lunch or dinner, offered as a small “thank you” to your team for their hard work during crunch time.

Katie Hendrick Vincent is the senior contributing editor for the Society of American Florists.

 

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