In the PetSmart commercial “Plan a Dog-Friendly Date Night” a teenage boy scores points by bringing his
date flowers and a bone for her dog.
To plan a dog-friendly date night, bring flowers. That’s one of the takeaways in a recent TV commercial by PetSmart. The commercial opens with teenagers on a couch moving in for a kiss when “the chaperone” — a dog — jumps in to separate the couple. Cue the next scene, and the teenage boy arrives for the next date with a bouquet in hand for the girl and a bone for the dog.
SAF sent a thank-you note to PetSmart: “On behalf of the entire floral industry, thank you for showcasing the power of flowers in your commercial.”
As the voice of the floral industry, the Society of American Florists contacts companies about negative — and positive — floral references. For more information, contact Jenny Scala at jscala@safnow.org
Jenny Scala is the Director of Marketing and Communications for the Society of American Florists
