Imagine having a wedding consultation, and while you’re discussing flowers, colors and textures, you’re also consciously earning trust, removing barriers, getting top dollar and — best of all — ending the meeting with a signed contract.
Manny Gonzales, owner of Tiger Lily Florist in Charleston and author of Floral Management’s Growth column said those things are possible, and more. “If that’s not already happening at your shop consistently, you’re doing something wrong,” he writes in the March issue. “Sales, like floral design, is part art, part science. It’s also entirely a skill that can be learned. Closing a sale is a process, and a good salesperson understands that process.”
