The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do with all that data — and how to determine which information is the most valuable to your business.
This month in Floral Management, Crystal Vilkaitis of the Social Edge talks best practices in determining ROI on overall social media, along with nitty-gritty details on evaluating Facebook efforts, including Live videos. Read more.
