As shop owner, you are the spokesperson for your business and should be regarded in your town as the local flower expert. Below are links to key messages on popular topics to help you better communicate with customers and the media. Many links go to SAF’s consumer website, www.aboutflowers.com.
Economic FactorsHealth Benefits & Research | Holidays
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The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.