Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers...
Host How-Tos for Summer Sales Success
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workshops
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...
Create Buzz for Your Floral Workshop
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Make Floral Workshops Work For You
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...