Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who will be interacting with customers to be... Read more
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories that contain outdated information, mistakes o... Read more
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over consumers by “acknowledging negativity” associat... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to shortages of leatherleaf on Valentine’s Da... Read more
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of... Read more
Here’s a new twist for your Valentine’s marketing: This year, go old school. “Direct mail, one of the most maligned marketing practices, is having a moment,” writes E... Read more
Want reporters to think of you first for their feel-good Valentine’s Day stories? Invite positive news coverage by reaching out to business or lifestyle editors with a small floral arrangeme... Read more
