Want reporters to think of you first for their feel-good Valentine’s Day stories? Invite positive news coverage by reaching out to business or lifestyle editors with a small floral arrangeme... Read more
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was trying to overcome two challenges that just abo... Read more
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the customer’s repeat business. Try popping one of thes... Read more
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post... Read more
When recruiting holiday helpers, Dana Cook, AAF, doesn’t sugarcoat the job description. “Our Craiglist ad reads, ‘You will NOT be designing,'” said the owner of Julia... Read more
Journalists don’t pull any punches when reporting on the good, the bad and the ugly of Valentine’s Day. Right now, they’re in research mode, posing as consumers ordering fl... Read more
For consumers, Valentine’s Day is just that: a day. For florists, though, it’s a season, and coming up with talking points for four to six weeks is no easy feat. If you’re... Read more
It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for Valentine’s Day 2016 by reviewing... Read more
