Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Mother’s Day Flower and Plant Sales Inch UpÂ
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Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
Think ‘Outside the Vase’ to Drive Father’s Day Sales
There’s plenty of opportunity for florists to net sales for Father’s Day with some planning and creativity. With Mother’s Day barely in the rearview...
Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
EPA Considers SAF Guidance To Help Growers
The EPA, concerned about the impact of pesticides on endangered species, is in the process of updating the rules on how growers register those...
Selling ‘Experiences’ May Give Edge for Mother’s DayÂ
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
Federal Rulings Could Impact Noncompete Clauses and Overtime Pay Â
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way some floral companies do business. Two federal...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and MoreÂ
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
Are You Ready for the Eco-Conscious Flower Buyer? Â
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
Build Loyal Customers with This Award-Winning Strategy
https://vimeo.com/939624051?share=copy Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has...
Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Sustainability Facts to Share With Customers
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two...