Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the a... Read more
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a mean-spirited dig? In the case of an Ameri... Read more
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company... Read more
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some of the companies that have tried to sway s... Read more
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided outdated information, mistakes or an unnecessaril... Read more
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions that included disparaging references to f... Read more
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the Society of American Florists contacted Massa... Read more
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an average of $146.84 — some advertisers are... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.