April is Stress Awareness Month, which makes it the perfect time to let your customers know that flowers are scientifically proven to provide a...
Floral Pros ‘Show Off’ Size, Global Scope of Industry
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during...
Where Did All the Daffodils Go?
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the...
SAF to Honor Next Gen Floral Pros with New Award
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
Member Spotlight: Glad-A-Way Gardens in Santa Maria, California
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Boost Web Traffic with Smart Questions
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
Plan Now for Mother’s Day Deliveries
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Make Third-Party Delivery Work for You
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save...
Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...
SAF’s Advocacy Priorities: Renew the Farm Bill
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Florists ‘Express it in Flowers’ at Philadelphia Flower Show
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...
Encourage Customers to Welcome Spring with Flowers
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your...
Florist Gets 30 Seconds of Fame on TikTok
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
SAF’s Advocacy Priorities: Renewing GSP
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...