Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
Share This: 23 Persuasive Reasons To Buy Flowers
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Florida’s commissioner of agriculture
Pressure to Push for Floriculture Research Funding Greater than Ever
Scott Blumenthal, general manager of Chrysal in Doral, Florida (left), and SAF President & Chair Oscar Fernandez, director of sales for Rio...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
SAF to Induct 14 AAF and PFCI Honorees
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Digital Power Up: Supercharge Your SEO With Social Smarts
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
2024 Floral Sales ‘Okay’, Up from 2019
After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
Banish These Blunders for Better Sales
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop's average sale can increase...
Oregon Grower Hosts Congresswoman and Talks Industry Issues
Kyle Fessler of Woodburn Nursery and Azalia; U.S. Rep. Andrea Salinas; Oregon Flowers CEO and President Martin Meskers, AAF, Helene Meskers, Oregon...
Minimize Waste with High-Margin Designs
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Digital Power Up: Put Your Business on the Map
Angelone’s Florist in Raritan, New Jersey, is protective of its service area and keeps a close eye on where the business ranks in the Google map...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
Digital Power Up: The Power of Pinterest
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month. Editor’s Note: This article is part of a series...
The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
Sell More Flowers with ‘Self-Care’ Messaging
George’s Flowers in Roanoke, Virginia, wrapped four delivery vehicles in marketing assets from the “That Flower Feeling” campaign. George’s Flowers...
Teacher Program Makes Horticulture ‘A Lot More Accessible’ in the Classroom
Teachers who participated in the Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
What’s a Floral Designer? U.S. Department of Labor Asks for Input
The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote...