Industry-wide Promotion Initiative
Information and Research
As the floral industry’s national trade association, SAF serves as spokesperson and an information resource for the media and general public.
The association’s consumer website www.aboutflowers.com provides the media and consumers with easy access to advice, statistics and floral trends information and supplies members content for their web sites and newsletters.
As a companion to the floral resource www.aboutflowers.com, SAF’s Flower Factor: A Lifestyle Blog from Aboutflowers.com at www.aboutflowersblog.com features conversational-style posts from a dozen contributing bloggers and links to SAF’s online consumer resource centers, including www.nationalfloristdirectory.com, Facebook, Twitter, Flickr, Pinterest and YouTube.
SAF also serves as an industry watchdog, counteracting harmful floral publicity produced by gift competitors and the media.