SAF Membership for Florists - safnow.org

Why do Florists Join SAF?

Because we provide progressive, expert business guidance and vital industry knowledge in award-winning publications, webinars and courses. Because we work 365 days a year to stamp out negative publicity and promote flowers, and so much more!

Ready to join now? Create an account then join online

Learn how SAF helps your business thrive

EDUCATION

Courses and toolkits to help grow your business

EVENTS & NETWORKING

Connect with peers and vendors across the floral industry.

RESOURCES

Ready-to-use tools for your day-to-day operations

INDUSTRY NEWS

Updates to stay on top of trends and challenges

SAF Membership

Ready to Become a Member?

Step 1

Review SAF’s membership options and benefits to select the level that works best for your business.

Step 2

Complete the form below, and our team will be in touch
to set up your membership.

Ready to join now? Create an account then join online

SAF Membership

Standard Level Membership

Standard level membership is a good fit for individual florists, freelance florists, and small businesses with 1-4 employees.

Pricing:

$32.00 per month or
$384.00 per year

Standard Level Benefits:

SAF’s Floral Education Hub: Free or discounted access to 100+ on-demand webinars, courses, and resources covering a wide range of business topics. Valued at over $499.

Floral Management magazine digital subscription: Success stories, industry trends and best practices; emailed bi-monthly. Valued at $59

 SAF Now Digital Newsletter: Trends and industry updates emailed bi-weekly. Valued at $49

 Discounted registration rates for all SAF in-person events: SAF Annual Convention, Next Gen LIVE!, Congressional Action Days and Profit Blasts. Average savings $100+ per event.

6 Virtual Idea Exchange Events per year: Meet with your peers to learn and swap best practices. Valued at $60

Marketing Resources: Ready-to-use social media graphics, web banners, templates, holiday toolkits, and more to make promoting your business easier and more effective. Valued at $50

High resolution image gallery: Hundreds of floral design photos to download and use on your website and social channels. Valued at $199

HR Toolkit: videos, articles, courses, and resources on recruiting, hiring, onboarding, and team culture.

Business listing in SAF Member Directory: Ensure your business is easy to find for customers and industry professionals, while seeing the value of backlinking Valued at $99

Next Gen Resources: Monthly virtual happy hours and exclusive Facebook group.

Discounted rate for posting ads on SAF’s classifieds page: Valued at $20

COMING SOON! High-resolution floral design image gallery with recipes: for websites and marketing sponsored by Floral Greens Growers of Florida. Valued at $399

Premium Level Membership

Premium level membership is a good fit for businesses with more than 5 employees, and/or multiple locations.

Pricing:

$64.00 per month or
$768.00 per year

All standard level benefits plus:

Floral Management magazine digital and print subscription: Success stories, industry trends, and best practices. Mailed and emailed bi-monthly. Valued at $59

Extra 10% Off Event Registration: Additional 10% discount on standard level pricing for all SAF in-person events: Annual Convention, Next Gen LIVE!, Congressional Action Days, and Profit Blasts. Average savings: $100–$200+ per event.

Entry to two virtual Ultimate Roundtable events per year: In-depth, all industry insights and discussions about the economy, policy, trends, and challenges. Valued at $39

FREE legal consultation: Connect with SAF’s small business attorney to get your questions answered without running up a huge bill. Valued at $199

Petal It Forward templates and resources: Downloadable branding templates, care tags, flyers, signage, and more to promote your event and business. Valued at $99

Ultimate Level Membership

Ultimate level membership is a good fit for businesses with
15 or more employees, and/or multiple locations.

Pricing:

$215.00 per month or
$2,580.00 per year

All standard & Premium level benefits plus:

Floral Management magazine digital and up to three print subscriptions: Success stories, industry trends, and best practices. Mailed and emailed bi-monthly. Valued at $59

Extra 20% Off Event Registration: Additional 20% discount on member pricing for all SAF in-person events: Annual Convention, Next Gen LIVE!, Congressional Action Days, and Profit Blasts. Average savings $300+ per event

Entry to four virtual Ultimate Roundtable events per year: In-depth, all industry insights and discussions about the economy, policy, trends, and challenges. Valued at $249

Access to SAF’s Annual State of the Industry report: Exclusive access to expert analysis and insights on key national and global floral industry trends. Valued at $79

All shop locations are covered under one SAF membership

Exclusive Partnership offers for SAF Member Florists

Florist members also enjoy exclusive partner perks, including complimentary product samples,
special offers and discounts from our participating partners!

Explore your member offers below

New florist members receive details by email within a week of joining.
Current members can request theirs anytime via LiveChat or email info@safnow.org.

One FREE Month!

Details Flowers Software is an all-in-one platform designed to help florists and event designers streamline their business operations and enhance profitability. SAF members receive one free month of Details, including a personalized introductory call and a complimentary 45-minute software demonstration—designed to set you up for success from day one.

Available to NEW Details customers only. Learn more here.

100 Free Roses

Founded in 1995 in Cayambe, Ecuador, Rosaprima is a premier grower of luxury roses, offering over 150 exclusive varieties and known for exceptional quality, craftsmanship, and sustainability.

New SAF florist members can request a box of Rosaprima roses, which includes 100 stems of the latest varieties delivered directly through the wholesaler of your choice.

Free Welcome Box

Smithers-Oasis, a leading global manufacturer and marketer of floral foam, floral design tools and accessories, cellular growing media, postharvest products, temperature controlled packaging and specialized foams.

Receive a FREE welcome box when you join SAF packed with Smithers-Oasis products to jumpstart your Journey. Available to NEW SAF members only.

Free Secret Shopper Call

The Profitable Florist was founded in 1997 by Tim Huckabee, a sales training guru for florists. You might know him from his column in our magazine, Floral Management!

All new members of SAF will get access to one FREE secret shopped call made to their shop with a recording and a ten point report card.

The Elite Flower

Receive a FREE mixed sample box of blooms direct to your shop from The Elite Flower, grown at a variety of farms located in Ecuador and Colombia: Agrinag, Natuflor, Alma, Qualisa, Bellarosa, Natura Eterna, Royal Flowers & Pyganflor.

Zephyr Solutions

SAF members receive 10% off wholesale helium for retail balloons through Zephyr Solutions!

Zephyr supplies wholesale helium gas, balloon inflation products, and cylinder safety equipment to large retail chains, as well as to high-volume, single location stores, both nationally and internationally.

California Association of Flower Growers and Shippers

 Thanks to a partnership with CalFlowers, SAF members get their application fee waived when they apply to join CalFlowers!

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