The Retailers Council represents the needs of the retailer industry segment within the Society of American Florists.
If you would like to receive contact information for a particular Council member, please reach out to SAF staff on LiveChat.
The year noted after each individuals name indicates when their term on the Council expires.
Chris Norwood, AAF, AIFD, CFD, PFCI (2026)
Chairperson
Norwood Day Floral Company
Little Rock, AR
Nicole Palazzo, AAF (2027)
Board Liaison
City Line Florist
Trumbull, CT
Cameron Pappas, AAF (2028)
Board Liaison
Norton’s Florist
Birmingham, AL
Sam Bowles, AAF (2026)
Allen’s Flowers & Plants
San Diego, CA
LaToya Ferguson (2026)
Sweet Psalms Florist
Conyers, GA
Russ Griffin (2027)
Griffin’s Flowers
Columbus, OH
Jodi McShan, AAF, AIFD, PFCI (2026)
McShan Florist, Inc.
Dallas, TX
Michelle Jones (2027)
Flowers by Michelle
Las Vegas, NV
Christine Guenther, AAF (2027)
Wildflower
Annapolis & Baltimore, MD
Ellie LaFever, PFCI (2028)
Flower Clique
Niceville, FL
Monty Pereira, AAF (2028)
Watanabe Floral, Inc
Honolulu, HI
Tricia Upshaw, AIFD, AMF (2028)
Shirley’s Flowers
Rogers, AR
Staff Liaison
Kate Delaney, AAF,
Director, Education
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
703-838-5210