The Retailers Council represents the needs of the retailer industry segment within the Society of American Florists.
If you would like to receive contact information for a particular Council member, please reach out to SAF staff on LiveChat.
The year noted after each individuals name indicates when their term on the Council expires.
Chris Norwood, AAF, AIFD, CFD, PFCI (2026)
Chairperson
Norwood Day Floral Company
Little Rock, AR
Sam Bowles, AAF (2026)
Allen’s Flowers & Plants
San Diego, CA
Erin Bruno, AAF (2025)
McNamara Florist
Indianapolis, IN
Zoë Gallina, AAF (2025)
Botanica International Design
& Décor Studio
Tampa, FL
Christine Guenther (2027)
Wildflower
Annapolis & Baltimore, MD
Russ Griffin (2027)
Griffin’s Flowers
Columbus, OH
Michelle Jones (2027)
Flowers by Michelle
Las Vegas, NV
Brian Kusuda (2025)
Board Liaison
Jimmy’s Flower Shop
Ogden, UT
Jodi McShan, AAF, AIFD, PFCI (2026)
McShan Florist, Inc.
Dallas, TX
Nicole Palazzo, AAF (2027)
Board Liaison
City Line Florist
Trumbull, CT
Danny Sanchez (2025)
Board Liaison
South Florals Group
Miami, FL
Raya Ward (2026)
Nielsen’s Florist
Darien, CT
Carma White, AAF (2025)
Four Seasons Flowers
San Diego, CA
Staff Liaison
Kate Delaney, AAF,
Director of Career Development
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
Tel: 703-838-5210