Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Administrative Professionals WeekSM – Make a Smart Call
Man:
(bemused) She’s a mind reader. She answers before I ask. Picks up the phone before it rings. Must be some assistant ESP thing. Nothing gets by her. So last week, when I said I had something to take care of that was highly confidential and for my eyes only she knew something was up. I knew I would have to play it smart. So I did. I called my florist. And today my florist delivered a beautiful floral arrangement to celebrate Administrative Professionals WeekSM. Boy was she surprised. She smiled and said cheerfully, “So this was our top secret project? I never would have guessed.” I told you, play it smart. What a great way to show her I’m glad she’s on my team.
Announcer:
Bosses, make a smart call for Administrative Professionals WeekSM. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com and show your appreciation for a job well done. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
