Society of American Florists Connecting the Floral Industry

 

 

 

 

The Society of American Florists 
connects
retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

Next Gen LIVE!

February 23-25, 2025

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Congressional Action Days (CAD)

March 17-18, 2025

Join your floral peers in Washington, D.C., to advocate for the floral industry on Capitol Hill! Connect directly with lawmakers, discuss key issues, and make a lasting impact on the future of floral businesses.

2024 Sustainability Spotlight

Floral Management’s new Sustainability Spotlight dives into the innovative ways floral businesses are embracing eco-friendly practices to meet rising consumer demand.

Latest Floral Industry News

Highlights from this issue

Surprise Holiday Hits

Mark your calendar with these lesser-known celebrations that drive sales year-round.

Read Now

Get to the Root of the Problem

Use this handy guide to diagnose and problem solve common plant problems for your customers.

Read Now

The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

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