Throughout the year, SAF’s Board of Directors make key decisions that provide guidance for SAF programs.
If you would like to receive contact information for a particular board member, please reach out to SAF staff on LiveChat.
SAF Executive Committee
Lori Wheat, AAF
Lafayette Florist, Gift Shop & Garden Center, Lafayette, Colorado
President and Chairperson (2025-2027)
Oscar Fernandez
Equiflor/RioRoses
Doral, FL
Immediate Past President (2025-2027)
Austin Bryant
Heart of Florida Greenhouses
Zolfo Springs, FL
President-Elect (2025-2027)
Keith Rockcastle
Rockcastle Florist
Rochester, NY
Treasurer (2025-2028)
Kate F. Penn
Society of American Florists
Executive Vice President & CEO
SAF Board of Directors
Tom Alders (2026)
Alders Wholesale Florist
Campbell Hall, NY
Sofia Herrera (2027)
Jardines de los Andes
Madrid, Colombia
Chris Norwood, AAF, AIFD, CFD, PFCI (2026)
Norwood Day Floral Company
Little Rock, AR
Nicole Palazzo (2027)
City Line Florist
Trumbull, CT
F.J. Trzuskowski (2026)
Continental Floral Greens
Belfair, WA
David Torres (2027)
DWF Wholesale Florist
Denver, CO
Cameron Pappas (2028)
Norton’s Florist
Birmingham, AL
Frank Arnosky (2028)
Texas Specialty Cut Flowers
Wimberley, TX
Evan Mickelsen (2028)
FloraLink
Provo, UT
Daniel Velez (2026)
Suasuque S.A.
Bogota, Colombia