

Next Gen LIVE! 2025
GROW | CONNECT | LEAD
Why Attend Next Gen LIVE!
Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.
Benefits for Young Florists
- Participate in interactive educational sessions and experiences led by floral experts and emerging Next Gen members of the floral industry.
- Connect with vendors at the Supplier Showcase.
- Take advantage of numerous networking opportunities during breaks, lunch, and receptions, designed to help you meet new peers and make valuable connections.
Next Gen LIVE! 2025 Hotel and Flight Information

Doubletree by Hilton Dallas near the Galleria
4099 Valley View Lane
Dallas, TX 75244
Phone: 972-385-9000
Room Rate
$169 per night
Cut-off date: February 1, 2025
Book your room early, the room block will sell out!
Always book your room using the booking link on this page.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.
Travel information
Dallas/Fort Worth International Airport is 15 miles from the hotel
Registration Rates Include
- 11 different educational sessions
- Networking Dinner and Team Design Competition (Sunday)
- Supplier Expo Viewing
- Tour of Progressive Retail Operations (Monday)
- Tour transportation (Monday)
- Lunch (Monday)
- Special Exclusive Trends Presentation and Dinner (Monday)
- Continental Breakfast (Monday and Tuesday)
Registration Rates
SAF Grower/Wholesaler/Supplier Members
$610
SAF Ultimate Level Retail Members
$610
SAF Premium Plus Level Retail
Members
$660
SAF Premium Level Retail Members
$710
SAF Standard
Level Retail
Members
$760
Non SAF
Members
$964
Plus-One À La Carte Registration Options
Welcome Reception Tickets
Sunday, February 23
7:00 p.m. – 9:00 p.m
Children (under 12) $35
Guests $95
Trends Presentation and Networking Dinner Tickets
Monday, February 24
6:00 p.m. – 9:00 p.m.
Children (under 12) $35
Guests $95
Registration Refund Policy: Written cancellation requests postmarked before February 10 will be refunded less a 15 percent handling charge. No refunds are available after February 17.