Using Social Media to Boost Mother’s Day Business

Get personal in your social media. It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers! Here are a five easy-to-implement ideas. Try one, two or all five in the weeks leading up to Mother’s Day.

Need pictures or graphics? Visit SAF’s Flickr gallery and Mother’s Day graphics.

FIVE EASY IDEAS FOR MOTHER’S DAY

1.  Do a series of posts (either in video or text with a picture) featuring employees’ fond memories they have of their mother or their thoughts about what it means to be a mother themselves. The description should briefly include what they do in the shop (i.e., floral designer, delivery driver, customer service associate), and make sure they are holding a flower(s) in their picture!2. On your social media channels, feature employees’ talking about their favorite flower (with a picture of them holding it!), and what type of mother it might appeal to. This is a fun way to educate your customers. For instance, post language might include:

• Meet our floral designer Mary! Her favorite flower is a Gerbera daisy. They are fun, cheerful, and whimsical. Moms who are adventurous and love spontaneity might gravitate toward this flower. What flower does your mom love?

 OR,

• Our customer service manager, Lydia, adores orchids. Orchids are perfect for moms with exquisite style and sophisticated taste. What is your favorite flower?

3.  In honor of Mother’s Day coming up, do a post about how special moms are, and invite customers to comment about their moms. Feature a group picture of some of your employees holding a picture of their mom to capture attention. This can create some great engagement on your social media channels, and build good feelings and loyalty about your business.

Suggested post language: With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!4.   Use your customers as your ambassadors. When customers come into the shop tell them you are featuring a series of posts on social media featuring peoples’ best memories of mom, and ask them if they would like to be a part of it! If so, all it takes is for you to take their picture (let them pick out a flower to hold!), and post it with a brief description of their favorite memory or their mom’s favorite color or flower. End the post with: Do you have a special mom memory? Share it below, or stop in the shop to tell us! 5.   Hold a simple workshop in the two weeks prior to Mother’s Day where dads can bring the kids to give their spouse some time for herself. The kids get to make a little floral something for their mom (you decide what that is and charge accordingly).  In addition to what the kids make, be sure to have options available that dad can order for a special Mother’s Day delivery. On Mother’s Day, be sure to post pictures of the fun that the dads and kids had doing something special for mom on your social media!

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SOCIAL MEDIA POSTS FOR MOTHER’S DAY

Need some language to post with pictures of your beautiful flowers for Mother’s Day? Try the suggestions below. Also, suggested hashtags to add to your Instagram posts include: #mothersday #mom #mother #flowerpower #flowers #beauty #appreciation #gratitude #spring #stressless #smilemore #thankyou #love

• Show your mom you care, even when you can’t be there.
• Mama knows best, and so do we. Make her Mother’s Day with the power of flowers.
• Flowers are scientifically proven to increase happiness and reduce stress. What mom doesn’t need that? Try flower power!
• Only the best flowers, for the best mom.
• Mom deserves the best and we’ve got them at (shop name). Call today to order her favorite for Mother’s Day!
• Treat your mom like a queen with flower power this Mother’s Day.
• Who has your back second to mom? We do. Send her some floral love this Mother’s Day.
• Thank you. I love you. You’re the best. Flowers say it all this Mother’s Day!
• Super moms deserve superior flowers from (shop name) this Mother’s Day.
• Though you may never be able to fully thank the moms in your life, flowers are an excellent start.

Need pictures or graphics? Visit SAF’s Flickr gallery and Mother’s Day graphics.