Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Exactly How Mad Is She?
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type who is happy to share his knowledge)): I’m on what you call a Relationship 9-1-1 Call. This time, it’s the Maxwells over on Vine Street. When you deliver flowers like I do… you see it all. A couple exchanges words, then silence.
((TRAFFIC SOUNDS)) Lemme through, emergency here.
Announcer:
To send the perfect apology or express any sentiment… call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
