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October 2020
SOMETHING TO BELIEVE Florists share how they’re prepping for a Christmas season like no other with the signature tenacity, creativity and flexibility that defines the industry.
September 2020
LOVE IN THE TIME OF CORONAVIRUS Event planners share how they’re adapting to the pandemic.
JulyAugust 2020
THE BIG RETHINK Florists share strategies on reinventing business for a new retail environment
June 2020
THE NEW RULES FOR SELLING FLOWERS Floral industry members share insight from an unexpectedly strong — and anything but ordinary — Mother’s Day and how those lessons could translate to a longer-term strategy.Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.