Floral Management - safnow.org







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Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance

Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinations fresh and on time. In the January/February issue of Floral Management, contributing...

Breeding A Better Berry

Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved variety of ilex that’s won approval from industry experts. ‘Winter Spirit’ caught the eye of judges for the Society of...

Efficiency Strategies to Support Work-Life Balance — and Profits

When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought process was that buying a business would give me extra time — yeah, right,” she laughs....

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